Double ID tells the story of an English gentleman who seeks escape and pleasure in a Metaverse strip club after work, reflecting how post Covid-19 behaviours have increasingly shifted toward virtual intimacy. The narrative unfolds across three chapters post-work, transition, and the Metaverse where the protagonist’s hidden desires fully surface.

I led the creative direction of the photoshoot, developing the styling to express the character’s dual identity through a wardrobe that shifts from polished refinement to a progressively more chaotic and uninhibited aesthetic. I also handled location scouting and photographers and models selection. I coordinated the full production workflow to maintain a consistent artistic vision across all stages of development.This holistic approach allowed every creative choice to reinforce the project’s psychological and visual transformation.

The project was awarded Best Project and later acquired by Mondadori and mentioned on ICON ISSUE N.74.