The project combines the dynamic spirit of Italian Futurism: movement, speed, youth, and innovation, with MyTheresa’s values of inclusivity, positivity, and romanticism. Inspired by the connection between past and future, the project blends nostalgia with a contemporary vision of freedom and self-expression, captured in the campaign slogan: “Love Will Set You Free.”

I managed the creative and production process of the project, overseeing styling, location scouting, talent, make-up artist, photographer selection to shape a visually immersive narrative that reflects the campaign’s futuristic and emotional aesthetic.

The project was awarded Best Project by My Theresa’s team.