Following the Doping brand guidelines, I led the complete artistic direction for the brand's 12th anniversary campaign, developing an integrated visual system across print, digital, and merchandise. Deliverables included event posters and flyers, Instagram posts and stories for social campaign, digital invitations guests and talents, and a full merchandise line: hats, T-shirts, and custom drinkware.

Every touchpoint reflected a strategic balance between the bar's vibrant identity and a refined Milanese sensibility.