MA TERRE
Creative Direction
Ma Terre is a 360° wellness project that unites physical and mental wellbeing through a conscious and creative experience. As Creative Director, I developed the brand's visual identity and communication strategy, transforming a holistic vision into distinctive and coherent visual language.
A project born from the need to create a community where wellness is not an isolated practice, but an integrated experience. Ma Terre offers corporate wellness programs, curated small events, and transformative retreats that reconnect body, mind, and creativity.
The project began with a comprehensive branding approach, developing a complete visual identity from conceptual research through the definition of coherent brand guidelines. I shaped the aesthetic language through careful selection of color palette, typography, and visual elements, while establishing a consultative, mindful, and inviting tone of voice that would guide all communications.
MA TERRE
Content Design & Strategy
Building the brand's presence required a multi-layered communication strategy. I developed an annual editorial calendar organized around seasonal themes, creating a framework that kept the brand's voice consistent and relevant throughout the year. Within this structure, I ideated original Instagram formats: Stories, Reels, and Posts, specifically designed to foster engagement and cultivate a growing community. Every piece of content was crafted to align with the brand's strategy and identity, using storytelling that articulates ma·terre's core values around consciousness and personal transformation.
Photography: Anita Bruno